While most marketers in Sri Lanka are still running ads and calling it a strategy, I'm building the engine behind them. CRM systems, behavioral email flows, full-funnel performance campaigns, conversion tracking that actually works. Everything connected. Everything measured.
That's not a pitch. That's just how I work.
In 4 years I've taken brands from zero marketing infrastructure to systems that run, convert, and scale. At Spa Ceylon I built the entire email and CRM function from scratch. No templates, no playbook. Email went from nothing to driving over 20% of total online revenue with a 20x ROAS.
I've done the same across 15+ brands. Automotive giants, EV startups, luxury wellness, US hospitality, UK e-commerce. The industry changes. The approach doesn't. Data in, results out.
I also run Anything in 2Min on YouTube — practical digital marketing for Sri Lankan businesses who want to grow without the jargon.
Most Sri Lankan marketers run ads and stop there. I connect the ad to the CRM, the CRM to the email, the email to the sale — and track every step.
I implement CRM from scratch, build automation workflows, AND write the strategy behind them. You don't need three people — you need one who understands all three.
No gut feel. No assumptions. Every campaign, every funnel, every email is informed by behavioral data, attribution models, and real performance metrics.
Sri Lanka-based but built campaigns for US hospitality brands, UK e-commerce, and international luxury markets. The timezone is different. The quality isn't.
When Avishka stepped into this role, there was no defined structure for email marketing, customer journeys or automated flows. He took ownership of building the entire framework from the ground up. Through his strategic thinking and execution, he successfully transformed email into a performance-driven channel that contributed over 20% of online sales.
Avishka joined as an intern and, due to his exceptional potential and dedication, quickly took on the responsibilities of a Digital & MarTech Executive. He has set a high standard for anyone who will work under me in the future. His drive, commitment, and passion for learning are truly inspiring.
With his growth marketer mindset, he expanded the team into Growth Marketing and helped guide the complete customer lifecycle. He didn't just assign tasks — he helped the team understand the customer lifecycle, apply consumer psychology, and guided us to track, analyze, and optimize campaigns.
Avishka brings a rare combination of strong skill set and the right mindset to everything he does. He is exceptionally well-versed in problem-solving and consistently drives improvements in efficiency, productivity, and results across digital marketing initiatives.
He is truly one of the most knowledgeable and forward-thinking digital marketers I've come across. What really stands out is his decision-making skill and strategic mindset. Avishka's understanding of digital marketing goes far beyond execution — he sees the bigger picture.
Avishka brings a rare combination of marketing insight, technical understanding and data fluency. His expertise in growth marketing goes well beyond campaign execution — with a strong ability to use technology and data to influence consumer behavior.
One of the most impactful people I have had the privilege of working with. He played a key role in sharpening my skills across SEO, email marketing, and growth strategy. His guidance pushed me to think more strategically.
His ability to think differently and out of the box sets him apart from others. He continuously updates his skills to stay relevant and shares his knowledge generously. I would gladly have him on my team at any given time.
Avishka consistently demonstrated strong leadership, clear communication, and a supportive approach that brought out the best in the team. Their guidance and professionalism made a meaningful impact on my growth.
No fluff. Just real breakdowns on CRM, email marketing, and performance strategy for Sri Lankan businesses — every two weeks.
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