Practical breakdowns on CRM, performance marketing, and MarTech for businesses in Sri Lanka and beyond.
How to build an email marketing system that drives 20-35% of e-commerce revenue. Flows, segmentation, tools, and benchmarks from real campaigns.
How to implement a CRM that actually improves revenue. Tool selection, setup process, automation frameworks, and what it looks like in practice.
Why most digital advertising underperforms and how proper conversion tracking changes everything. GA4, GTM, Pixels, and Conversions API explained.
The complete guide to setting up GA4 properly. Custom events, conversions, Consent Mode, and the reports that actually drive marketing decisions.
What full funnel marketing is, why brands that ignore the consideration phase pay more for every conversion, and how to build a funnel that compounds.
The specific Klaviyo automations, segmentation strategies, and benchmarks that drive 20-35% of e-commerce revenue from email.
How to run profitable Meta advertising in 2026. Campaign structure, audience strategy, creative testing, and measurement for Facebook and Instagram.
Campaign types, keyword strategy, Smart Bidding, and Performance Max for 2026. How to build Google Ads accounts that deliver real ROI.
What marketing automation is, which tools to use, the automations that drive the most revenue, and how to implement without overengineering.
How to calculate CLV, why retention is more profitable than acquisition, and the practical strategies that improve both metrics systematically.
No fluff. Just real breakdowns on CRM, email marketing, and performance strategy for Sri Lankan businesses — every two weeks.
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