Here's what happens when strategy meets execution and every decision is backed by numbers.
No framework existed. Built the entire CRM, customer journey, and automation stack from scratch. Email became the top-performing channel — contributing over 20% of online revenue across Sri Lankan and international markets. Scaled across 3 brands: Spa Ceylon, Janet, and LuvEsense.
Moved beyond vanity impressions — built conversion-tracked campaigns with proper attribution for two major automotive brands. Reduced wasted spend and increased qualified lead volume by connecting ads to the CRM for full pipeline visibility.
Rebuilt lead generation strategy with tighter audience segmentation and funnel qualification. Increased quality of inbound leads while significantly reducing cost-per-acquisition through data-driven bid strategy and creative testing.
Integrated third-party booking platforms (OpenTable, Fresha) with the marketing stack — capturing data that was previously invisible. Built a unified view of the customer journey, enabling smarter retargeting and higher conversion rates.
Revamped the entire jackfruitjungle.co.uk e-commerce experience based on behavioral data — not opinion. Heatmaps, session recordings, and funnel drop-off analysis drove every design decision.
Taking on select new clients. If you want a marketer who bases every decision on data — let's talk.
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